Projects CV Author.AI Connect srbhyana@gmail.com

Product Marketing · Positioning · GTM

Curiosity ismy currency.

I'm Simran Raj Bhyana , a PMM who operationalises positioning for complex products. I bridge commercial ARR logic with deep narrative craft. I think before I type, and I ship before I overthink.

See the work Scroll to explore
6 yrs
Across PMM & brand
50+
Products positioned
₹100Cr+
In launches shipped
4.6M+
Views on a single DVC
I , Positioning

The art of
finding the one true thing

Where product truth meets market reality , and a position is born that competitors can't copy.

I SanDisk · Consumer Tech

Story-centric Repositioning

Commodity storage → enabler of stories. 15 months of positioning across Valentine, Pursuit of Photography, and UGC.

Brand repositioning · Pursuit of Photography
Read chapter
II Subha Ecostone · Real Estate

"A Home Like You,
A Home You Like."

80 villas, internally yours , externally uniform. Conformity vs. autonomy became the brand. ₹100Cr+ launch.

12.5% Wk 1 · 1,500+ MQLs · 200+ SQLs
Read chapter
III Tata Neu · Moto · Young Monk

Brand Architecture & Tone Systems

Voice, hierarchy, positioning for a super-app, a luxury-tech flagship, and a mindful hostel , the compass that keeps campaigns coherent.

3 playbooks · Positioning routes
Read chapter
Products & companies I've positioned
Hero MotoCorpSanDisk Fujifilm InstaxMarks & Spencer CortevaFlipkart PumaSubha Ecostone Prime VideoKonica Minolta Tata NeuMankind Pharma LuxorAmbience Group SwiggyFreedom Oil WD BlackPetStar MyntraOmaxe Oberoi HotelsSHARP GodrejMaa Homes Young MonkMNGL PrestigeUber MotoSnabbit
II , Messaging

Making the position
feel real.

Positioning tells you what to say. Messaging is how you make people feel it , in film, copy, and campaign.

2.2M views
Marks & SpencerBraFitDVC
Uncomfortable Chairs

Physical product discomfort, translated into visual metaphor. 70% of women don't know their bra size , so we showed them what wrong-fit feels like.
2.4M views
Freedom Refined OilOlympicFMCG
Earn Gold at Home

A scratch-card scheme launched through slapstick comedy , gold as achievement, not currency. Two films, seven languages, built for mass-market recall.
Topical series
WD BlackGamingTopical
Gamers see real life as game.

A topical video series for World Video Game Day and Holi , merging real life with game mechanics. Where brands shout, WD Black played.
Best lines
HeadlinesTaglinesBrand Lines
Best Copy Work

Six years of campaign headlines, brand taglines, and copy lines , the ones that did the job and looked good doing it.
III , B2B SaaS Spec

Built from scratch,
for companies I want to work with.

Three speculative PMM case studies , ICP, competitive landscape, positioning, messaging pillars, and GTM , for SaaS companies I've been studying.

01
Healthcare AI · Rehab EMR

Spry Therapeutics

From "AI EMR" commodity to Revenue Defense Engine , a proactive clinical OS that prevents denials before they happen.

92%
Clean claim rate
20→2
Min per note
Open case study →
02
AI Writing · GTM SaaS

Writesonic

The PMM writing assignment , repositioning Writesonic against Jasper, Copy.ai, and the native model players. ICP, differentiation, and launch messaging.

3
Pillars
Full
GTM spec
Open case study →
03
SaaS Governance · IGA

Zluri

SaaS-native identity governance for sprawl-dense orgs , one control plane replacing three disconnected tools. You can't govern what you can't see.

50+
SaaS per org
1
Control plane
Open case study →
About

Positioning is
the soul.

Simran Raj Bhyana
SR
PHILOSOPHY EXPERIENCE EDUCATION CONNECT WORK INTERESTS

Started in hospitality. Moved into marketing. Spent 6 years making products matter , across real estate, consumer tech, FMCG, lifestyle, and OTT. The category changed. The question never did: what's the one true thing?

Now building the operator stack for B2B SaaS PMM: narrative depth + systems thinking + AI as leverage. Voice as moat, proof as currency.

Full CV Author.AI →
Let's connect

Let's make
something real.

Looking for a PMM who thinks in positioning first? Available for senior roles with genuine ownership.

srbhyana@gmail.com LinkedIn Simran.GPT +91 70158 20056