Projects CV Author.AI Connect srbhyana@gmail.com

Product Marketing · Positioning · GTM

Curiosity ismy currency.

I'm Simran Raj Bhyana, a PMM who operationalises positioning for complex products. I bridge commercial ARR logic with deep narrative craft. I think before I type, and I ship before I overthink.

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6 yrs
Across PMM & brand
50+
Products positioned
₹100Cr+
In launches shipped
4.6M+
Views on a single DVC
I, Positioning

The art of
finding the one true thing

Where product truth meets market reality, and a position is born that competitors can't copy.

I SanDisk · Consumer Tech

Story-centric Repositioning

Commodity storage → enabler of stories. 15 months of positioning across Valentine, Pursuit of Photography, and UGC.

Brand repositioning · Pursuit of Photography
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II Subha Ecostone · Real Estate

"A Home Like You,
A Home You Like."

80 villas, internally yours, externally uniform. Conformity vs. autonomy became the brand. ₹100Cr+ launch.

12.5% Wk 1 · 1,500+ MQLs · 200+ SQLs
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III Tata Neu · Moto · Young Monk

Brand Architecture & Tone Systems

Voice, hierarchy, positioning for a super-app, a luxury-tech flagship, and a mindful hostel, the compass that keeps campaigns coherent.

3 playbooks · Positioning routes
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Products & companies I've positioned
Hero MotoCorpSanDisk Fujifilm InstaxMarks & Spencer CortevaFlipkart PumaSubha Ecostone Prime VideoKonica Minolta Tata NeuMankind Pharma LuxorAmbience Group SwiggyFreedom Oil WD BlackPetStar MyntraOmaxe Oberoi HotelsSHARP GodrejMaa Homes Young MonkMNGL PrestigeUber MotoSnabbit
II, Messaging

Making the position
feel real.

Positioning tells you what to say. Messaging is how you make people feel it, in film, copy, and campaign.

2.2M views
Marks & SpencerBraFitDVC
Uncomfortable Chairs

Physical product discomfort, translated into visual metaphor. 70% of women don't know their bra size, so we showed them what wrong-fit feels like.
2.4M views
Freedom Refined OilOlympicFMCG
Earn Gold at Home

A scratch-card scheme launched through slapstick comedy, gold as achievement, not currency. Two films, seven languages, built for mass-market recall.
Topical series
WD BlackGamingTopical
Gamers see real life as game.

A topical video series for World Video Game Day and Holi, merging real life with game mechanics. Where brands shout, WD Black played.
Best lines
HeadlinesTaglinesBrand Lines
Best Copy Work

Six years of campaign headlines, brand taglines, and copy lines, the ones that did the job and looked good doing it.
III, B2B SaaS Spec

Built from scratch,
for companies I want to work with.

Three speculative PMM case studies, ICP, competitive landscape, positioning, messaging pillars, and GTM, for SaaS companies I've been studying.

01
Healthcare AI · Rehab EMR

Spry Therapeutics

From "AI EMR" commodity to Revenue Defense Engine, a proactive clinical OS that prevents denials before they happen.

92%
Clean claim rate
20→2
Min per note
Open case study →
02
AI Writing · GTM SaaS

Writesonic

The PMM writing assignment, repositioning Writesonic against Jasper, Copy.ai, and the native model players. ICP, differentiation, and launch messaging.

3
Pillars
Full
GTM spec
Open case study →
03
SaaS Governance · IGA

Zluri

SaaS-native identity governance for sprawl-dense orgs, one control plane replacing three disconnected tools. You can't govern what you can't see.

50+
SaaS per org
1
Control plane
Open case study →
About

Positioning is
the soul.

Simran Raj Bhyana
SR
PHILOSOPHY EXPERIENCE EDUCATION CONNECT WORK INTERESTS

Started in hospitality. Moved into marketing. Spent 6 years making products matter, across real estate, consumer tech, FMCG, lifestyle, and OTT. The category changed. The question never did: what's the one true thing?

Now building the operator stack for B2B SaaS PMM: narrative depth + systems thinking + AI as leverage. Voice as moat, proof as currency.

Full CV Author.AI →
Let's connect

Let's make
something real.

Looking for a PMM who thinks in positioning first? Available for senior roles with genuine ownership.

srbhyana@gmail.com LinkedIn Simran.GPT +91 70158 20056