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Curriculum Vitae · 2026
Simran Raj Bhyana
Product Marketing Manager specialising in positioning, messaging architecture, and GTM strategy for 50+ brands, translating product value into clear, scalable market stories.
Product Marketing Manager specialising in positioning, messaging architecture, and GTM strategy for 50+ brands, translating product value into clear, scalable market stories.
Narrative is infrastructure. Positioning, messaging, sales enablement, brand voice — they collapse into one asset when the story underneath is sharp.
Category before copy. The best writing in the world can't save a muddled position. Most of my best work has been naming the thing the category pretends not to see, then building everything downstream from that single sentence.
Speed is a muscle. Agency timelines trained a different clock: 3+ projects a week, budgets from ₹5 L to ₹1 Cr, same bar on every one. That compression is the unfair advantage I bring into longer SaaS cycles.
Deliberate break after leading multi-year, high-intensity agency and brand mandates. Used the time to consolidate learnings from creative leadership, brand strategy and GTM execution, and refine positioning toward senior brand and marketing roles with deeper ownership and impact.
Personal growth: setting goals and systems for physical fitness and personal creative pursuits. Built this portfolio and the Author.AI chronicle end-to-end.
Led strategic ideation, positioning, and GTM thinking for high-velocity launch mandates across OTT film releases and consumer electronics categories.
Developed launch narratives, messaging frameworks, and campaign ideas for 3+ projects per week under compressed timelines. Worked directly with the agency founder on high-priority, high-ticket mandates — owning strategic direction from brief to final concept approval.
Defined positioning and creative direction for launches with execution budgets from ₹5 Lakh to ₹1 Crore, ensuring clarity and consistency across parallel projects.
Led copy and creative strategy across four tier-one brands. Conceptualised a social-experiment DVC that achieved 4.6M+ YouTube views.
SanDisk repositioning. Moved the brand from commodity storage to The Pursuit of Photography. Positioning strategy, messaging architecture, brand voice guidelines, campaign narrative.
M&S — BraFit. ₹18 Lakh film. Concepted "uncomfortable chairs" — a visual metaphor for wrong-fit bras. Script, narrative, concept.
Kia Syros launch. Messaging across social, emailers, digital ads — launch campaign for the new SUV into the Indian market.
Shaped narratives across digital, film, social. Supervised a 3-member writing team; aligned with art, design and strategy pods for cohesive brand voice. Drove creative pitches for Oberoi Hotels, Tata Neu, SanDisk, contributing to multiple new business wins.
Handled creative for 20+ brands. Launched Ambience Creacions, Caitriona, Omaxe Chandni Chowk and World Street campaigns; revamped Ambience's website.
Led a 4-member team and ₹12 L/month content budgets; cut delivery time by 30%.
Drove launches for ₹100 Cr+ projects end-to-end, from story to performance marketing. Executed a ₹27 L channel-partner event for 350+ brokers — delivered 40% business conversion.
Built CRM and analytics dashboards; lifted lead-to-visit rate by 22%.
Proof of work: collaterals · brand induction videos · timeline · research · offline advertising · channel-partner meet · investor plans · CRM kit · audit.
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CP event · 350+ brokersCreated campaigns for Godrej, Prestige, Subha Builders, and Total Environment (PORR). Supported demand generation across real-estate mandates.
Helped launch 'Simplifying Farmlands' and the firm's first flagship project 'Vrindavan' — crafting brand story, launch collaterals, and digital campaigns that established its presence in a competitive real-estate market.
Built the marketing engine for an e-commerce startup with 30+ leather accessory SKUs.
Managed Maharashtra Natural Gas Ltd. social media; grew engagement 260%, cut response time from 48 hrs → 4 hrs, improved satisfaction to 90%.
Hands-on in media buying, ORM, product listing, and brand voice — first taste of "startup speed."
Began career in hospitality — learnt service psychology and the art of empathy that still guides brand thinking.
ICP, competitive positioning, GTM sequencing, long-horizon direction.
Compressing complexity into memorable positioning. Selling without feeling salesy.
50+ brands across auto, tech, fashion, real estate. What transfers, what doesn't.
Frameworks, multi-agent AI workflows. Turning taste into a machine.
GTM, lifecycle marketing, buyer psychology, brand salience (media & budget planning), AI workflow automation.
Capstone: Drop-shipping with Bayaan, repositioned the business as logistics arbitrage rather than e-commerce. Won the capstone project.
GTM Lifecycle Buyer psychology Brand salienceThree years of hospitality training, service standards, guest psychology, operational instinct. Part of the Kitchen Club and the Editorial Board. Transferred cleanly into brand and messaging work later.
Kitchen Club Editorial Board Service designLong walks · quiet thinking time.
Timing, taste, the perfect line.
Why people decide, then buy.
Long format · patience as strategy.
The emotional shape of ideas.
Workflows as architecture.
Talk to Simran.GPT, a trained agent with the full context, interview-ready and on-brand. Or jump straight to the work.