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Curriculum Vitae · 2026
Simran Raj Bhyana
Product Marketing Manager specialising in positioning, messaging architecture, and GTM strategy for 50+ brands , translating product value into clear, scalable market stories.
Product Marketing Manager specialising in positioning, messaging architecture, and GTM strategy for 50+ brands , translating product value into clear, scalable market stories.
Narrative is infrastructure. Positioning, messaging, sales enablement, brand voice , they collapse into one asset when the story underneath is sharp. Everything else is just distribution.
Category before copy. The best writing in the world can't save a muddled position. Most of my best work has been saying the thing the category was pretending not to see , then building everything downstream from that single sentence.
Speed is a muscle. Agency timelines trained a different clock: 3+ projects a week, budgets from ₹5 L to ₹1 Cr, same bar on every one. That compression is the unfair advantage I bring into longer SaaS cycles.
Deliberate break after multi-year agency and brand mandates. Consolidating learnings. Repositioning toward senior brand roles with deeper ownership.
In parallel: fitness systems, personal creative pursuits, and this portfolio , Author.AI chronicle included.
Strategic ideation, positioning, GTM thinking for high-velocity OTT and consumer-electronics launches. 3+ mandates/week, direct line to the founder on high-ticket pitches.
Ownership from brief to final concept approval across budgets of ₹5 L to ₹1 Cr.
Creative strategy across four tier-one brands. Social-experiment DVC , 4.6M+ YouTube views.
SanDisk. Commodity storage → The Pursuit of Photography. Full positioning + messaging + voice.
M&S BraFit. ₹18 L film. "Uncomfortable chairs" as metaphor for wrong-fit bras.
Kia Syros. Launch messaging across social, emailers, ads. Supervised a 3-writer pod.
Creative lead for 20+ brands. Launched Ambience Creacions, Caitriona, Omaxe Chandni Chowk, World Street. Revamped Ambience's website.
Led a 4-member team, ₹12 L/month content budgets, cut delivery time 30%.
End-to-end launches for ₹100 Cr+ projects, story → perf. ₹27 L channel-partner event for 350+ brokers → 40% conversion.
Built CRM + analytics dashboards. Lifted lead-to-visit by 22%.
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CP event · 350+ brokersCampaigns across Godrej, Prestige, Subha Builders, Total Environment (PORR). Demand-gen across real-estate mandates.
Launched 'Simplifying Farmlands' and flagship project 'Vrindavan' , brand story, collaterals, digital.
Built the marketing engine for an e-commerce startup , 30+ SKUs. Ran MNGL social: engagement +260%, response time 48h → 4h, CSAT 90%.
Service psychology and the empathy reflex , still the thing underneath every brief.
ICP, competitive positioning, GTM sequencing, long-horizon direction.
Compressing complexity into memorable positioning. Selling without feeling salesy.
50+ brands across auto, tech, fashion, real estate. What transfers, what doesn't.
Frameworks, multi-agent AI workflows. Turning taste into a machine.
GTM, lifecycle marketing, buyer psychology, brand salience (media & budget planning), AI workflow automation.
Capstone: Drop-shipping with Bayaan , repositioned the business as logistics arbitrage rather than e-commerce. Won the capstone project.
GTM Lifecycle Buyer psychology Brand salienceThree years of hospitality training , service standards, guest psychology, operational instinct. Part of the Kitchen Club and the Editorial Board. Transferred cleanly into brand and messaging work later.
Kitchen Club Editorial Board Service designLong walks · quiet thinking time.
Timing, taste, the perfect line.
Why people decide , then buy.
Long format · patience as strategy.
The emotional shape of ideas.
Workflows as architecture.
Talk to Simran.GPT , a trained agent with the full context, interview-ready and on-brand. Or jump straight to the work.